Key Category Partners Including Hasbro, Wear Me Apparel, Jay Franco, Giant Merchandising and Fast Forward To Create Products Inspired By New Spider-Man Animated Series Set to Debut on Kids’ WB! on the CW Network in 2008

The latest adaptation of Marvel’s ever-popular Spider-Man is already casting a web over the licensing industry as Spider-Man Merchandising L.P. – the limited partnership between Sony Pictures Consumer Products Inc. and Marvel Entertainment, Inc. (NYSE: MVL) – unveiled today a blue chip list of partners who will serve as the foundation for the merchandising program supporting the all-new Spectacular Spider-Man animated series. The highly-anticipated series will debut in early 2008 as part of the Kids’ WB! line-up on The CW Network, the No. 1 rated Saturday morning kids broadcast slate.