A new report from The NPD Group examines consumers’ attitudes towards club and discount retailers

Heading to the nearest electronic specialty store for a new TV, computer, or camera may have been the norm for a long time, but the times, and the retail channels, are a-changing. According to a new report from The NPD Group, Clubs and Mass: Tech Consumers Change Channels, increasing numbers of consumers are exploring warehouse clubs and discount stores as viable options for making CE purchases, but not for all CE purchases.

While there is a willingness to shop at discount and warehouse clubs, actual purchasing still remains low. Among the 34 percent of consumers who said they shopped at a discount store over the past 12 months, only 23 percent actually bought something. And of the 14 percent who shopped at a warehouse club, only 10 percent made a purchase.