IGA Partners with Merscom to Extend its Reach to Growing Demographic of Women Gamers

IGA Worldwide, Inc. the leading independent in-game advertising company, announced today an exclusive agreement with Merscom to place in-game advertisements into their casual game arsenal. The agreement includes the eagerly awaited casual game Jewel Craft, a fast-paced point-and-click game in which players create their own jewelry masterpieces, among several others.

IGA Worldwide’s agreement with Merscom will broaden IGA’s consumer reach into the popular casual gaming market which is expected to reach $2 billion by 2008 according to the Casual Games Association. IGA Worldwide will further extend its position as the leading independent in-game advertising network by targeting this highly untapped audience of 30+ female gamers, an increasingly crucial demographic to advertisers.