Digital Angel Corporation (the “Company”) (AMEX: DOC), an advanced technology company in the field of rapid and accurate identification, location tracking and condition monitoring of high-value assets, announced today that its pet microchips and readers, which are sold in the U.S. by Schering-Plough under the HomeAgain® brand, will be featured on The Ellen DeGeneres Show on Wednesday, October 10. In the segment, a pet owner who was reunited with her dog will discuss the life-saving benefits of pet microchipping. In the U.S., one in three pets will be lost in his/her lifetime and without identification, 90 percent will not return home. Over the past 12 years, more than 400,000 pets have been reunited with their owners as a result of HomeAgain.