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Operax and Orca Interactive Integrate Technologies, Bringing QoS to IPTV

The Integrated Solution Enables End-to-End QoS for High Quality Video Services

Operax, the leading vendor of dynamic Resource and Admission Control solutions for IP service quality, and Orca Interactive (LSE:ORCA), the market pioneer in providing IPTV middleware and applications, offer a comprehensive solution allowing operators to manage their service expansion while ensuring Quality of Service (QoS) for advanced video and IPTV services.

Operax provides pre-IMS and IMS-compliant, carrier-grade dynamic Resource and Admission Control solutions to operators worldwide, allowing them to guarantee end-to-end QoS for any IP session. Combining these advanced technologies with Orca Interactive‘s highly flexible IPTV middleware, the new solution will enable operators to quickly deploy new applications and services without reconfiguring their network infrastructure. In addition, the new solution will help provide leverage in the face of growing competition from incumbent cable and satellite pay-TV operators, as well as broadcasters and service providers offering Internet video streaming over operators’ existing infrastructures.

Optimizing network capacity, the Orca RiGHTv will ensure that subscribers are constantly met with first-rate video offerings for high definition television and video-on-demand (VOD). By guaranteeing service quality, IPTV operators can increase customer satisfaction and loyalty, whilst boosting operational efficiency through optimal allocation of network resources based on cost and availability.

The new solution, operable in both pre-IMS and IMS environments, will also help operators manage QoS in single-service IPTV deployments as well as across multiple blended services such as IPTV, VoIP, games and broadband.

Operax Solutions Alliances Director, Roberto Kauffmann-Dev, said: "We see that with subscriber numbers going up and an increasing shift to on-demand content, most IPTV operators need a solution for QoS Control. Pioneering the IPTV middleware landscape, Orca Interactive have longstanding and diverse experience in IPTV deployments and make an excellent partner for Operax. Following the technology integration Operax has joined Orca’s Interactive partners program (Interactive Alliances)."

Asi Messica Director of Product Marketing at Orca Interactive, said: "As an innovator of IPTV technologies, we believe that guaranteed QoS is becoming increasingly important to operators, particularly when they want to widen their footprint or launch new products like VOD, or High Definition TV. In anticipation of this evolving trend, Orca has joined with the Quality of Experience Ecosystem of Operax, a leader in Dynamic Resource and Admission Control in IP networks, to help operators optimize their network capex spend and guarantee high quality video services to their subscribers.”

About Orca Interactive

Orca Interactive Ltd. (LSE:ORCA) is a market pioneer and innovation leader in providing IPTV middleware and applications, bringing the power of next generation interactive TV to help service providers and broadband network operators drive growth. Revolutionizing the way people consume television content, Orca Interactive’s dynamic IP video and feature-rich multimedia solutions combine live TV, video on

demand (VOD), personal video recording (PVR), home media and personalized services, including the latest in content discovery and user generated content, across a multi-device platform, and over the Internet through its unique WebTV solution. Orca Interactive’s proven RiGHTv solution provides a flexible approach for tailored IPTV solutions founded on its diverse experience. For more information visit www.orcainteractive.com.

About Operax

Operax is an independent software vendor offering innovative solutions for dynamic Resource and Admission Control in IP-based telecommunications. Operax products provide efficiently guaranteed Quality of Service for operators of multi-vendor, multi-service commercial, civil and military networks.

To maximize Returns on Investment in broadband fixed and wireless pre-IMS and IMS networks, providing guaranteed Quality of Service, while minimizing capital and operational costs, is a key capability. It is essential for the successful commercial deployment and operation of new services, such as IPTV, VoIP and Fixed Mobile Convergence.

Operax continues to make extensive contributions in standardization forums. With 22 patents granted or pending, Operax product technologies assure revenue bearing services, ensure emergency calls, and support essential users and services for vital communications networks.

Founded in 2000, Operax is a privately held company with headquarters in Stockholm and offices in Boston MA, London, Rome, and Luleå - Sweden. The company is owned by Nordic Venture Partners, Innovacom, Nomura and Emano, along with its founders. For more information, visit www.operax.com.

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