Digital Angel Corporation (the “Company”) (AMEX: DOC), an advanced technology company in the field of rapid and accurate identification, location tracking and condition monitoring of high-value assets, announced today that its pet microchips and readers, which are sold in the U.S. by Schering-Plough under the HomeAgain® brand, will be featured on The Ellen DeGeneres Show on Wednesday, October 10. In the segment, a pet owner who was reunited with her dog will discuss the life-saving benefits of pet microchipping. In the U.S., one in three pets will be lost in his/her lifetime and without identification, 90 percent will not return home. Over the past 12 years, more than 400,000 pets have been reunited with their owners as a result of HomeAgain.
HomeAgain is a comprehensive pet recovery service that has been reuniting lost pets with their owners for more than 10 years. Tags and collars are a good start — they're certainly better than no ID at all — but they aren't 100 percent dependable. Tags can fade, rust, or get scratched, making them impossible to read. Collars can tear or slip off, or get caught on something while your pet is wandering. With the HomeAgain microchip, on the other hand, a pet’s source of identification is always available. To microchip your pet, a veterinarian injects a tiny chip about the size of a grain of rice just under a pet's skin between the shoulder blades. Pet owners then enroll in the HomeAgain Proactive Pet Recovery Network.
When a lost pet is found, any animal hospital, shelter, or humane society can use a special handheld microchip scanner to read our microchip’s unique ID number. The veterinarian or shelter then contacts the HomeAgain database. The database matches the number to a name and phone number, reuniting the lost pet with its owner. For more information on the services offered by the HomeAgain network, go to www.homeagain.com.
The Ellen DeGeneres show airs in national syndication, including on the NBC Owned and Operated Television Stations Group.
About Digital Angel Corporation
Digital Angel Corporation (www.DigitalAngelCorp.com) develops and deploys sensor and communications technologies that enable rapid and accurate identification, location tracking, and condition monitoring of high-value assets. Applications for the Company’s products include identification and monitoring of humans, pets, fish, poultry and livestock through its patented implantable microchips; location tracking and message monitoring of vehicles and aircraft in remote locations through systems that integrate GPS and geosynchronous satellite communications; and monitoring of asset conditions such as temperature and movement, through advanced miniature sensors. Digital Angel Corporation is majority-owned by Applied Digital Inc. (NASDAQ: ADSX), which also owns a majority position in VeriChip Corporation (NASDAQ: CHIP).
This press release includes forward-looking statements, including but not limited to statements regarding the performance of the product for the described purpose. This information is also qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company’s Securities and Exchange Commission filings, including the Company’s annual report on Form 10-K for the fiscal year ended December 31, 2006 and its quarterly reports. The Company can offer no assurances that any projections, assumptions or forecasts made or discussed in this release will be met, and investors should understand the risks of investing solely due to such projections. The Company undertakes no obligation to revise any forward-looking statements in order to reflect events or circumstances that may arise after the date of this press release.