The Automotive & Transportation Group at Frost & Sullivan is pleased to announce its exclusive 2007 quarterly interactive webinar on Tuesday, October 16, 2007 at 3:00 p.m. EDT titled “Sideswiped: Aftermarket Audio Suppliers Fight to Grow an Industry Increasingly Being Taken by OE Audio Suppliers.”
Those interested in participating in the interactive webinar should send an email to Vanessa Quezada – Corporate Communications at vanessa.quezada@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. She will send the registration details via email upon receipt of the above information.
As consumer interest increases in automotive original equipment (OE) Audio offerings, the industry has become much more dynamic in 2007 and promises to change significantly going forward. Increasing demands to integrate various technologies are answered by traditional audio suppliers, whose products have become pivotal to vehicle functionality and marketing value.
Highlights of the briefing include an analysis of audio systems added value, emerging technologies, marketing and production issues, as well as a bird’s eye view of the future of the industry. The briefing will benefit audio component and vehicle manufacturers, and will focus on marketing insights and the state of the industry.
"Aftermarket audio manufacturers have begun to address an opportunity previously covered by an increasingly weak Aftermarket segment. The result is a dramatic adoption of OE technologies, particularly to integrate emerging technologies, such as compressed audio players, satellite radio, G.P.S. navigation, and video capabilities,” notes Frost & Sullivan Research Analyst Phillip Roman. “The end result is an industry trying to reinvent itself quickly, and a war of market shares between various competitors.”
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