Network Makes a Splash With 14-City Promotional Stunt for Season 2 of its Award-Winning Original Series Dexter
Fourteen major cities across the U.S. will be participating in a unique, artistically inspired water exhibit dubbed “Dexter’s Red Fountains” on Thursday, September 27 in celebration of the second season premiere of Showtime Networks’ critically acclaimed original drama series, Dexter airing Sunday, September 30 at 9 PM ET/PT.
SHOWTIME and Pop2Life - Creative Marketing & Promotion are creating unforgettable scenes at landmark locations using existing or custom built fountains in each city. The water in the fountains will be dyed red and the site cordoned off with branded banner tape, touting the season premiere of Dexter.
In New York City’s Times Square for example, a fifteen foot tall custom built Dexter fountain will be installed in the overnight hours and will begin spewing red water just as the morning rush is underway. Street teams will be on hand [adorned in Dexter forensic lab coats to distribute free DVDs and other SHOWTIME premiums. The grand finale of the day will take place at the world famous Buckingham Fountain in downtown Chicago. The historic fountain (with its 1.5 million gallons of water) will be colored red with 100 beaming lights. For stunning photos of each location, go to http://showtime.pop2life.com the following day, Friday, September 28th.
The Dexter story line hides behind the mundane exterior and contrived façade of Dexter Morgan (Michael C. Hall), a charming blood spatter expert for the Miami Police Department, who has an obsession with meeting his own twisted brand of justice: stalking and punishing the guilty. Season two of the critically acclaimed Showtime Original Series Brotherhood premieres immediately following Dexter at 10pm.
All Fountain Locations:
New York: Times Square Miami: Shops @ Sunset Place
Los Angeles: Hollywood & Highland Denver: Denver Pavilions
Philadelphia: Love Park Fountain St. Louis: Keiner Plaza
Chicago: Buckingham Fountain, Pittsburgh: PPG Place, Downtown
Grant Park
Washington DC: Union Station Las Vegas: Paris Hotel
Boston: Faneuil Hall Indianapolis: Capital Commons
Houston: Smith & Clay Streets, Phoenix: Desert Ridge Marketplace
Downtown
About Showtime Networks Inc.: About Showtime Networks Inc.
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, as well as the multiplex channels SHOWTIME® TOO™, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME FAMILYZONE® and TMC XTRA. SNI also offers SHOWTIME HD®, THE MOVIE CHANNEL HD™, SHOWTIME ON DEMAND™ and THE MOVIE CHANNEL ON DEMAND™. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI is also an owner and manager of SUNDANCE CHANNEL® , a venture of NBC Universal, Robert Redford and SNI. In addition, SNI manages and is the principal owner of Smithsonian Networks™ , a venture with the Smithsonian Institution, which was formed to create networks showcasing scientific, cultural and historical programming. SNI is also the principal owner of On Broadband Networks LLC, a broadband game service provider, and OurChart.com LLC, provider of OurChart.com™, a social networking website featuring elements from the SHOWTIME hit series "The L Word®". SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME® PPV and is an equity investor in ProElite Inc., a Mixed Martial Arts event promotion company
About Pop2Life – Creative Marketing & Promotion: Pop2Life, based in New York City, has quickly become a leader in creative promotion, experiential and event marketing, and contest or sweepstakes fulfillment. With its core business in the entertainment industry, P2L provides endless ideas, unparalleled creativity, and flawless execution to a multitude of high profile brands. Clients include SHOWTIME NETWORKS, MTV & MTV2, YAHOO! MUSIC, CLEAR CHANNEL, COMEDY CENTRAL, MYSPACE.COM, WARNER BROTHERS, SIRIUS SATELLITE RADIO, COMCAST CABLE, SONY BMG ENTERTAINMENT, NICKELODEON, CBS RADIO and many more. www.pop2life.com.