Easy-To-Use Appliance to Retail for $199 (MSRP); LaCie Home Edition Powered by HipServ Puts Digital Photos, Music And Videos at User’s Fingertips Whenever, Wherever, Simply
Axentra™ Corporation today announced from Digital Life 2007 a major extension of its OEM vendor alliances with LaCie, a world leader in storage innovation. LaCie will be releasing its new personal media server, the Ethernet Disk mini – Home Edition, powered by Axentra’s HipServ Home Server software platform. This home server, marketed under the LaCie brand, not only provides an easy, smart and affordable home for all precious personal digital content, but also is the most robust smart storage device (500GB, MSRP $199 USD) on the market today.
LaCie’s Ethernet Disk mini – Home Edition, powered by HipServ, is a complete and easy-to-use device for saving, showing, syncing and sharing personal media anywhere, anytime. The file and media server offers complete compatibility with the broadest range of consumer devices including computers (Windows and Mac), game systems (Sony PlayStation 3, Microsoft Xbox360), UPnP or DLNA certified digital media players, IP enabled TVs, and Web-enabled mobile devices. With HipServ, users can easily go to one place to organize, find and manage their photos, music, home video, recorded TV and personal documents easily, at home or on the road.
“It’s important to recognize just how innovative this solution is,” notes Michael Greeson, president of The Diffusion Group, a Dallas-based digital media research consultancy. “A ½ terabyte of storage combined with a robust home server for under $200 – this is something no other networked storage solution can offer. Given the rapid accumulation of digital media, combined with consumer’s increasing desire to share that media across multiple platforms in and away from home, the new LaCie solution is very compelling.”
As a complete home server software platform and applications suite, HipServ also allows OEMs and service providers to quickly go to market with a branded home media server solution. The platform lets consumers optimize all four major digital home functions: digital communications, home computing, digital entertainment, and home automation; furthermore, it adds anywhere, anytime remote access and accomplishes its tasks with complete security from any broadband connection, making it the ultimate home server appliance.
“We believe the LaCie Home Edition will break open the market for the digital home servers with this sub-$200, 500 GB smart appliance powered by HipServ, where the industry may have been targeting Home Servers priced comparable to low cost PCs, we now offer an easy, smart and affordable appliance, priced comparable to a high end disk drive,” said Ted Theocheung, Senior Vice President of Axentra. “LaCie has an unparalleled reputation for technological innovation and progressive, world-class industrial design. These strengths, combined with the price-value advantages of the half terabyte HipServ unit will allow consumers to have all their media at their fingertips; whenever, wherever they are, on whatever device they want. It is an unbeatable combination.”
“This relationship is the perfect combination of Axentra’s software expertise and LaCie’s tradition of high-quality storage devices and innovative design,” said Philippe Spruch, Chairman and CEO for LaCie. “As the need for digital media capacity continues to rise, there is a desire to access and share information globally. The Home Edition will not only unify digital content, but allows for the sharing of information to whomever you allow, thus creating a powerful solution for the new digital lifestyle.”
Attendees to Ziff Davis’ Digital Life 2007 can see this solution in action by visiting the PC Magazine Editors Village in the Javits Convention Center. The complete solution is being showcased at the Axentra exhibit, Booth #356.
About LaCie:
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com.
About Axentra:
Axentra is the leading provider of home server platforms for smart appliances and PCs. The HipServ software platform is the home for your digital life. HipServ puts your digital photos, music and videos at your fingertips whenever, wherever. It is simple, easy, and affordable for all consumers. Available to OEM and Service Providers who want to offer the next generation smart appliances, HipServ offers a modular, scalable, solution that enables consumers to save, show, sync and share their digital media anytime and anywhere, in the home and beyond. OEM and SPs can expand HipServ with custom modules and infrastructure- based systems to offer additional products, targeted goods and services. Additional information is available at: www.axentra.com.