Designed Especially for Women, Cart Me Away™ is a Hip Fusion of “Sex and the City” Meets “The Price is Right”
SHOP.COM today announced the next edition of its increasingly popular virtual shopping game, Cart Me Away™ (www.cartmeaway.com), which will run from September 2-29th.
Designed especially for women, Cart Me Away is a hip fusion of “Sex and the City” meets “The Price is Right” where players can toss aside their daily life and jump into a fantasy shopping experience, if only for a few minutes. With four all-new storylines ranging from college flashbacks to a costume party faux pas, the game now has a new design and more luxurious prizes than ever, including weekly $1,000 prizes and a grand prize of a $5,000 shopping spree. Each week, players qualify to win these prizes by accurately selecting the correct combinations of products to make each scenario a smash hit. The scenarios change every week and a new challenge is presented every day, so players can test their skills daily.
This month, players will get to shop for four scenarios: a wild college flashback weekend where they will reminisce about fraternity parties and cute professors; a weeklong tailgate party; some serious R&R chock full of much needed “me time;” and rounding it all out with the most sensational costume bash ever. New hints and a new spending limit are added to the story each day.
Players choose from amongst 20 products to add up to each day’s winning dollar combination and, if they select correctly, they receive instant shopping offers and a chance to win a $5,000 grand prize shopping spree. During the month of September, players who select the daily winning combination of products will receive $20, $50 and free shipping instant shopping coupons. All players – regardless of winning or losing – will be entered into the game’s drawings for weekly $1,000 shopping sprees. There is no purchase necessary to enter or win Cart Me Away.
“In the offline world, many women view shopping as entertainment – a social event,” notes Mondy Beller, senior vice president of marketing for SHOP.COM. “And now we’ve invented a way for them to enjoy much of that same pleasure online. Cart Me Away lets women escape by exploring exciting locations, fantasizing about extraordinary merchandise and living vicariously through the characters in each story. Combine that with the chance to win a $5,000 shopping spree and Cart Me Away is both a relaxing and rewarding way for them to spend a few minutes in their otherwise too-busy, over-stressed days.”
Once it was only kids playing video games but, today, more and more women are playing online games. According to a Telephia study (March 2007), 66 percent of online gamers are female. To further serve this growing market, which is also the company’s core demographic audience, SHOP.COM introduced its Cart Me Away game in May, 2007.
To play “Cart Me Away,” go to www.cartmeaway.com, click on the “Get Going” button and fill in the short registration form. It’s quick, easy and intuitive.
This current edition of Cart Me Away runs through September 29, 2007, and SHOP.COM plans to run subsequent editions of Cart Me Away with seasonal themes approximately every other month between now and the end of 2008. Each edition provides exceptional promotional opportunities for current and future merchant partners. For complete details, please see SHOP.COM at www.cartmeaway.com.
About SHOP.COM
SHOP.COM is the destination online marketplace where consumers can conveniently and efficiently shop online. Designed with the busy woman in mind, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. At SHOP.COM, consumers can shop across all the merchants – from research and comparison to gifting and purchasing – using OneCart™ and one personal password-protected account. OneCart is SHOP.COM’s unique, proprietary patented solution that fully integrates all SHOP.COM merchant partners into allow a single online shopping experience. Privately-held, SHOP.COM is a California-based company with offices in New York City and London. For more information, visit the company’s website at www.SHOP.COM.